![]() The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. The global digital campaign My way has recorded remarkable success, the central Slovenian tourist website inspires and informs, whereas on the social networks of Feel Slovenia our destination has already reached almost a million followers. STB takes care of the promotion of Slovenia as a tourist destination through innovative and modern marketing tools and projects in the field of content-related digital marketing. Thus, in cooperation with the Slovenian tourism industry, it carries out a number of marketing and communication activities per year, including approximately 140 business events in 30 countries around the world 13,000 business meetings it plays host to over 200 foreign journalists and in Slovenia, it organises important professional events, such as the Slovenian Incoming Workshop and the Days of Slovenian Tourism, a tourism panel within the framework of the Bled Strategic Forum and the Green Day of Slovenian Tourism. In foreign markets, the STB performs a number of activities to successfully promote and market Slovenia and to place it at the top of the most recognisable and desired countries. High-profile business events, research, innovation and development projects and modern digital platforms In our efforts to ensure safe and responsible tourism, we have upgraded our sustainable orientation with the Green & Safe brand, which communicates the responsible travel standards of Slovenian providers and destinations. Strategy of Digital Transformation of Slovenian Tourism 2022-2026 ![]() In addition to the sustainability commitment, a growing number of opportunities is presented by digital transformation addressed by the STB with a harmonised and structured strategic approach and integration of various stakeholders involved in tourism and digitalisation. In doing so, special importance and role is attributed to the central national certification tool, the Green Scheme of Slovenian Tourism. We are proud of the achievements the Slovenian tourism has made in recent years and of the fact that Slovenia is today an example of good practices in the field of development and implementation of sustainable tourism on the global level. The core of all STB activities consists of a commitment to sustainability, on which the placement of Slovenia as a safe, green and engaging destination for authentic boutique five-star experiences is based. ![]() Slovenia: green, responsible and engaging global boutique destination The activities of the STB in the world are further reinforced by the message of the "I feel Slovenia" national brand: Slovenia cannot simply be presented with an image, but rather must be felt and experienced by means of a word, sound, colour, touch, action and experience. It excites visitors with stories and experiences that communicate Slovenia’s sustainability commitment. With promotional and marketing activities, it addresses the guests who seek unique experiences in pristine nature and tourist offers of higher added value. In all its campaigns, presentations and other activities, the STB promotes the image of Slovenia as a country of hospitable people, pristine nature and exceptional individuals that include top chefs and remarkable athletes. ![]() Systematic planning, development and promotion activities, sustainable and digital transformation and a modern approach to the positioning of Slovenia on the global tourist map are the tactics the STB used to enhance the visibility and reputation of the country in recent years to be regarded as a safe, authentic boutique destination committed to sustainability and responsible towards the natural environment, guests, tourism workers, local residents and economic operators. This is the vision of the tourist destination of Slovenia, as it is seen and managed by the Slovenian Tourist Board (STB), the national organisation that plans and implements the marketing of Slovenia‘s comprehensive tourist offer and oversees tourism development.
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